These 21 one bullet points are key elements to have in mind if you have an online presence. I gathered them back in 2013, while attending Sree Sreenivasan's Social Media Weekend at Columbia University’s Graduate School of Journalism in New York City.
Every time I stumble upon these notes, I'm awestruck by the fact that many of these ideas are still pertinent. That's somehow intriguing. Read on:
- "Almost everyone will miss almost everything you do on Social Media... Until you make a mistake" @Sree.
- Social Media is changing constantly. Can somebody say that he or she knows all there is to know about it already? Not yet.
- The mobile revolution is about to lift off; if not, it’s almost reaching mars.
- Keep relevant or die trying.
- Having a Gmail/Google account is a must.
- The future of media as @steverubel sees it, in one word: convergence.
- Analyzing data is vital to know what is good, what is wrong, and how we’re doing.
- Be encouraged to share – consciously –.
- Be active, consistent and responsive.
- Social Media has brought communication closer. From press releases to one-to-one contact.
- Bring value to any interaction you are part of.
- Social search (i.e. Facebook’s Graph Search) is going to become more relevant.
- If information is spreading faster, you’d better get it right.
- Twitter has changed the way governments and communities communicate. We are getting closer to immediacy.
- According to Mark S. Luckie, Director of News at Twitter (2013), there are six fundamental ways to harness Twitter’s power: "Listen, Find sources, Promote your work, Create conversations, Amplify voices & Connect opinions".
- Act, don’t postpone.
- Social networks aren’t about Web sites. They’re about experiences.
- "We (Journalists) need to get better at being faster" - @DavidClinchNews
- Learning how to manage online privacy is vital: Assume that everyone can see everything.
- Everybody online should be actively involved on social media.
- New media is becoming a complete toolset for managing crisis.
If you want to know more about any of these 21 points in particular? Hit me at the comments section below.